I’m “on the beach.” In the elite world of management consulting, that means that I’m not staffed on a project. To most people, this sounds like paradise. I am getting paid to sit at home and watch television.
But it’s not as great as it sounds. After a couple of days of relaxing, I start to get really antsy. My personality is built for obsession, and when work goes away, I usually turn inward and obsess about myself.
So what do I do? I spin my wheels. When I’m feeling positive, this leads to an outpouring on Herbietown, or a burst of errands.
When I’m feeling negative, this spinning turns self-destructive. I read blogs like this and this and wonder how I turned into a suit. I read every word of business news on the Internet, and then get depressed because I’m so unfocused. I experience extreme schadenfraude whenever I hear about anyone else’s success. And I build unwieldy personal budgets in Microsoft Excel.
Today, I sketched out a chart to help me think about how to become a full-time blogger. I’d need to generate enough income to pay my student loans and support my lavish lifestyle, all while saving for Jack’s education and our retirement. Here’s the chart:

In short: I need to write something I know that will attract a core audience. My latest great idea is to write a humorous blog about the challenges of being a manly father. There aren’t too many great blogs about parenting, and there is a huge opportunity to attract attention by breaking deep-seated taboos in our culture. I can write posts about the emotional challenges of raising a child and supporting a family, and of course it would be sprinkled with irreverent sarcasm and cynicism.
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