My dentist recommended that I purchase a Sonicare toothbrush from Philips.  Apparently the spinning head applies a lot of pressure and reduces all sorts of dental problems.  I don’t remember the details but I want to buy one.

So I run a google search and find the Philips site for Sonicare.  There are 8 versions!  Worse, they don’t list the prices.  So I now have to compare and contrast 8 different versions of a toothbrush, and look up each price separately (at a retailer like Amazon), then weigh all the factors and make a decision.

Alternatively, I could just use the free toothbrush my dentist gave me. 

I am like most Americans: I’m lazy and I hate making decisions.  Why force me to decide between 8 different versions?  It is possible to have too many choices.

Philips claims to be all about “Sense and Simplicity.”  Yeah, right. 

I hate you, Philips.

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